Disney rebrands the image of a “princess,” to be loyal, courageous, kind and generous. They’re all traits that describe the girls of this generation very well. The stereotypical “princess” need not apply to this generation of girls. The future is bright, great job Disney!

Source: http://www.psfk.com/2012/10/disney-rebrands-princess.html

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Join us on Oct 12 in LA for The Dieline Forum 1 Day Packaging Conference. Use code ALICIA12 by Aug 31 to save $100. http://bit.ly/qTlAc4

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Overall, I love the idea of this website. The consumer visits the Positive Luxury website to access information about top brands that are leading the way in environmental products. Their mission is easy to understand; informed consumers help build a better brand.

Until recently, the words luxury and sustainability were never really friends. The sustainability movement has influenced many brands to review their production process and develop better products for both consumers and the planet. This website helps promote the brands that are making a serious effort to develop quality products that consumers can purchase guilt free. The wonderful part about this website is that it’s open to anyone who is curious about taking a step towards sustainable products. Kudos, Diana Verde Nieto!

Interview with Positive Luxury CEO:

http://www.psfk.com/2012/08/how-consumer-power-will-determine-brand-success-psfk-london.html

Positive Luxury: https://www.positiveluxury.com/

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Vera Holroyd of MomFocus Marketing wrote an insightful article for those of us in branding, specifically in the space of youth and their caregivers. Utilizing Mom-advisory boards may not only save an agency time, but may save money if the product isn’t an initial success.

We found this article to be informative:  http://www.mediapost.com/publications/article/175414/just-ask-a-mom.html#reply

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How do these all relate? According to  Ethelbert Williams of Engage: Teens, branding leaders have the power to educate Millennials on the dangerous of sun exposure, hence preventing skin cancer.

In recent news, retail giant H&M was reprimanded by the Swedish Cancer Society because of their excessively tanned model in their new summer campaign. http://tiny.cc/9qsgew

Advertisements such as these promote overly tanned bodies, or “tanorexia” (addiction to tanning), rather than educate people on the dangerous of sun exposure. Online sales in the skin care category have soared among youth, which opens the door for branding leaders to reinforce skin protection.

Article Source: http://www.mediapost.com/publications/article/174914/

Image Source: http://becinderella.com

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