How do these all relate? According to Ethelbert Williams of Engage: Teens, branding leaders have the power to educate Millennials on the dangerous of sun exposure, hence preventing skin cancer.
In recent news, retail giant H&M was reprimanded by the Swedish Cancer Society because of their excessively tanned model in their new summer campaign. http://tiny.cc/9qsgew
Advertisements such as these promote overly tanned bodies, or “tanorexia” (addiction to tanning), rather than educate people on the dangerous of sun exposure. Online sales in the skin care category have soared among youth, which opens the door for branding leaders to reinforce skin protection.
Article Source: http://www.mediapost.com/publications/article/174914/
Image Source: http://becinderella.com
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