Media Post’s Engage Mom article gives us some pointers when advertising to a social media mother.
In short,
DO:
DON’T:
Read the article below:
Tags: Marketing, Moms, Social Media Mom
Moms across the world would like to make family time more meaningful, can brands help?
Insightful article with interesting research completed by Moms Human Experience Center and Yahoo indicates brands can help.
Article: http://www.mediapost.com/publications/article/179170/moms-new-need-from-marketers.html#reply
Vera Holroyd of MomFocus Marketing wrote an insightful article for those of us in branding, specifically in the space of youth and their caregivers. Utilizing Mom-advisory boards may not only save an agency time, but may save money if the product isn’t an initial success.
We found this article to be informative: http://www.mediapost.com/publications/article/175414/just-ask-a-mom.html#reply
Market Smart
The Best in Age-and lifestyle-Specific Design
Gelcomm has been recognized in two case studies (Cranium Bloom and Kellogg’s) in the recently published book, Market Smart: The Best in Age and Lifestyle Specific Design (Hardcover) co-produced/authored by Daniel Acuff, David Bonner, Jim Gilmartin and Dave Siegel.
More than 500 age, gender, and lifestyle specific designs from around the world. Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Sorted by consumer groups with the most purchasing power, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generations X & Y, foodies, and baby boomers by exploring all elements of marketing design from print and multimedia advertisements to catch phrases, mascots, logos, product packaging, retail environments, and promotions.
Most graphic design books focus on what designers are creating - logos, brochures, product packaging, etc. Market Smart has a fresh perspective by focusing instead on who they are creating for. Effective age, gender, and lifestyle specific designs from around the world are featured. Readers learn how designers use the tastes, trends, and backgrounds of consumers to market their products specifically for them.
Market Smart is available on Amazon.com
http://www.amazon.com/Market-Smart-Lifestyle-Specific-Design/dp/0061697141 <http://www.amazon.com/Market-Smart-Lifestyle-Specific-Design/dp/0061697141>
Tags: Branding, market smart, Marketing, packaging, youth
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