Join us on Oct 12 in LA for The Dieline Forum 1 Day Packaging Conference. Use code ALICIA12 by Aug 31 to save $100. http://bit.ly/qTlAc4

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Media Post’s Engage Mom article gives us some pointers when advertising to a social media mother.

In short,

DO:

• “…be transparent, sincere and find a common benefit for both her and your brand.” -Maria Bailey

DON’T:

• Call her “mommy”
• Don’t fabricate relationships with social media moms

Read the article below:

http://www.mediapost.com/publications/article/181970/how-not-to-engage-the-top-100-most-influential-mo.html#reply

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Typography trends are heading in every direction: past, present, and future. Some you’ve never seen before, while others are classic type reworked. The one thing they all have in common is… that they’re all way cool. From handmade objects to experimental OpenType, they’re all inspiring and unique. Check out our picks.

1: www.lukelucas.com 2: andrewbannecker.typepad.com 3: kissmiklos.com

4: ffffound.com 5: diditellulove.blogspot.com 6: styl.us

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Life’s cycle enables most adults to relate to a teenager, simply by remembering what growing up was like. These days Millennials and teenagers have something the previous generations might not be able to relate to, an uncertain future.

The Baby Boomer Generation is said to have had greatest opportunities of any recent generation. Therefore, opening the door to a bright future.

As MediaPost Blog points out, “College admissions have tightened, making it harder to get into the school of their dreams, and scholarships are drying up, making it harder to afford college.”

What message should we be projecting to our tweens, teens and  Millennials?

Hard work is mandatory for a stable future; but maintaining a balance of happiness and fun is equally as important.

Source: http://www.mediapost.com/publications/article/181903/inbetweeners-teens-want-to-be-kids-and-grown-up.html#reply

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Overall, I love the idea of this website. The consumer visits the Positive Luxury website to access information about top brands that are leading the way in environmental products. Their mission is easy to understand; informed consumers help build a better brand.

Until recently, the words luxury and sustainability were never really friends. The sustainability movement has influenced many brands to review their production process and develop better products for both consumers and the planet. This website helps promote the brands that are making a serious effort to develop quality products that consumers can purchase guilt free. The wonderful part about this website is that it’s open to anyone who is curious about taking a step towards sustainable products. Kudos, Diana Verde Nieto!

Interview with Positive Luxury CEO:

http://www.psfk.com/2012/08/how-consumer-power-will-determine-brand-success-psfk-london.html

Positive Luxury: https://www.positiveluxury.com/

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