Gelcomm and Playsocial Games launched, Chicks vs. Bunnies in the spring of 2011. Chicks vs. Bunnies, was a Facebook game for the movie Hop, the latest animated motion picture from Universal. Designing a multiplayer game was a fun and new experience for Gelcomm. The production of the game required extensive branding and technology collaboration. Our partner, Playsocial created an incredibly powerful avatar engine that we filled with costumes and weapons. A gamut of costumes ranging from silly gum-ball machine guns, an Evil Knievel outfit, to a Viking warrior costume, which was all available for purchase with Hop credits. The game is similar to other social games, in that levels are achieved by passing through obstacles or obliterating the opponent. The Gelcomm team created hilarious levels inspired by the movie, including a candy factory with animated machine parts. The next iteration of Chicks vs. Bunnies will be the release of the DVD, which will launch Easter 2012.
In 2012, we will continue to expand our digital services and help our consumer package goods clients reach their audiences with innovative applications.