Child obesity is a growing threat in America, which is why Disney recently announced their plans to develop nutritional regulations for the company . The new regulations would inhibit the Disney Channel from airing advertisements for unhealthy products on their child-focused channels.
Although, it may burn bridges with some of the brands they currently advertise on their channel, the pros outweigh the cons. It may also be a motivating factor for some of these brands to incorporate healthier ingredients and do away with junk food. Kudos to Disney for the progressive move!