Vera Holroyd of MomFocus Marketing wrote an insightful article for those of us in branding, specifically in the space of youth and their caregivers. Utilizing Mom-advisory boards may not only save an agency time, but may save money if the product isn’t an initial success.
We found this article to be informative: http://www.mediapost.com/publications/article/175414/just-ask-a-mom.html#reply
