Los Angeles based Design firm, Gelcomm wins American Packaging Design Awards for Thermal-Aid Package Design. Gelcomm is recognized for their expertise in family and youth branding and visual trend research. Thermal-Aid is a natural therapeutic treatment pack designed to relieve pain in adults, children and pets.

“Our job was to bring the professional features and benefits to life through refreshed branding and packaging design and of course, a little illustration.” says Alicia Lichens, Senior Creative Director for Gelcomm.

American Packaging Awards received over 1,600 entries from across the United States, Gelcomm was chosen for its excellence in Packaging and branding.

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This year we will continue to see brands shifting towards more earth friendly packaging. It is an inevitable shift and one we at gel are particularly excited about. From sock tags that turn into dnd signs to tracking your corn (rad) to sugarcane based plastics; these packages are not only greener, but very well designed. Check out the play-by-play disintegration of the bio-based choco bar, pretty sweet.

01: www.acornbd.com.au 02: www.madegrate.com 03: www.packworld.com 04: http://www.lovechock.nl and www.designforgood.eu 05: www.themoderns.com/

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It’s simple! (sort of…) You design your tattoo around a QR code and use a smart phone to generate the animation. Genius!

Is this the next big trend in personal branding and creating a self-identity? I think so.

Social acceptance for tattoos has changed drastically in the past 10 years. In Los Angeles, San Francisco, and Portland you’ll find that most Millennials have branded themselves with one or more tattoos and they’re no longer shy about it. It’s self-expression, whether you do it because you love art, believe your skin is only a shell, or you simply want ink!

The difference between a traditional tattoo and a QR code tattoo is that the associated image can be changed. For instance, if your code initially reflects a flower, but you decide you want to see a unicorn during the animation, it’s completely feasible.

Take a look:

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Gelcomm and Playsocial Games launched, Chicks vs. Bunnies in the spring of 2011. Chicks vs. Bunnies, was a Facebook game for the movie Hop, the latest animated motion picture from Universal. Designing a multiplayer game was a fun and new experience for Gelcomm. The production of the game required extensive branding and technology collaboration. Our partner, Playsocial created an incredibly powerful avatar engine that we filled with costumes and weapons. A gamut of costumes ranging from silly gum-ball machine guns, an Evil Knievel outfit, to a Viking warrior costume,  which was all available for purchase with Hop credits. The game is similar to other social games, in that levels are achieved by passing through obstacles or obliterating the opponent. The Gelcomm team created hilarious levels inspired by the movie, including a candy factory with animated machine parts. The next iteration of Chicks vs. Bunnies will be the release of the DVD, which will launch Easter 2012.

In 2012, we will continue to expand our digital services and help our consumer package goods clients reach their audiences with innovative applications.

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