Last week at the Licensing International Expo, Disney Channel announced that they are currently developing the sequel to popular Lemonade Mouth musical drama movie based on Mark Peter Hughes’ novel “Lemonade Mouth.” Gel collaborated with Disney Channel’s team producing creative which included trend research / positioning followed by key art development. The final creative reflected the show’s spirit and musical theme that was designed to reach a youth audience especially tweens.
Being a mom is a full time job and recent studies show that Moms are accessing the Internet more often these days looking for recipes, reviewing products, shopping and socializing when they can. It is no surprise then that consumer product companies like Disney Consumer Products is researching this growing trend. One of the highlights at the Marketing to Mom’s Conference last year in Chicago, what was mentioned by Disney execs about the importance of the Internet to Moms and how it makes their lives a lot easier. Some of the stats mentioned were 71% of moms go online for deals and discounts, 59% for personal health questions, 42% for parenting advice, and the list goes on.
This year those numbers will probably grow even higher with 2011 being the year where more smart phones and tablets are being purchased. This should leave consumer product companies concerned especially when recent studies show that 62% of moms change brands when they have kids. What is the lesson? Moms should not be ignored in real life and her favorite products.
