After two years in the making, YMCA has a new look. Kate Coleman, SVP of marketing of the YMCA, stated that after extensive research, they realized people didn’t know what the they do. So the rebrand was created to better understanding the organization’s mission and history.
Now, the “Y” will join other famous abbreviated brands such as P&G, KFC, and GM. Research has shown that an average person remembers two or three words or symbols. We think it’s a great move and look. What are your thoughts?
Check out the the entire article on http://www.washingtontimes.com/news/2010/ymca