The Best in Age-and lifestyle-Specific Design
Gelcomm has been recognized in two case studies (Cranium Bloom and Kellogg’s) in the recently published book, Market Smart: The Best in Age and Lifestyle Specific Design (Hardcover) co-produced/authored by Daniel Acuff, David Bonner, Jim Gilmartin and Dave Siegel.
More than 500 age, gender, and lifestyle specific designs from around the world. Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Sorted by consumer groups with the most purchasing power, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generations X & Y, foodies, and baby boomers by exploring all elements of marketing design from print and multimedia advertisements to catch phrases, mascots, logos, product packaging, retail environments, and promotions.
Most graphic design books focus on what designers are creating - logos, brochures, product packaging, etc. Market Smart has a fresh perspective by focusing instead on who they are creating for. Effective age, gender, and lifestyle specific designs from around the world are featured. Readers learn how designers use the tastes, trends, and backgrounds of consumers to market their products specifically for them.
Market Smart is available on Amazon.com