Disney rebrands the image of a “princess,” to be loyal, courageous, kind and generous. They’re all traits that describe the girls of this generation very well. The stereotypical “princess” need not apply to this generation of girls. The future is bright, great job Disney!

Source: http://www.psfk.com/2012/10/disney-rebrands-princess.html

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Congratulations to P&G Kid’s Oral Care and Publicis on the launch of the Pro-Health For Me refresh and truly bringing our creative vision to life.  The refresh continues to build upon the success of the first ever Tween oral care regimen with youth targeted claims, a new power brush and fresh new colors.

Source: Good Housekeeping Vol.255 No.4

Page(s): Cover, 132

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Media Post’s Engage Mom article gives us some pointers when advertising to a social media mother.

In short,

DO:

• “…be transparent, sincere and find a common benefit for both her and your brand.” -Maria Bailey

DON’T:

• Call her “mommy”
• Don’t fabricate relationships with social media moms

Read the article below:

http://www.mediapost.com/publications/article/181970/how-not-to-engage-the-top-100-most-influential-mo.html#reply

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Overall, I love the idea of this website. The consumer visits the Positive Luxury website to access information about top brands that are leading the way in environmental products. Their mission is easy to understand; informed consumers help build a better brand.

Until recently, the words luxury and sustainability were never really friends. The sustainability movement has influenced many brands to review their production process and develop better products for both consumers and the planet. This website helps promote the brands that are making a serious effort to develop quality products that consumers can purchase guilt free. The wonderful part about this website is that it’s open to anyone who is curious about taking a step towards sustainable products. Kudos, Diana Verde Nieto!

Interview with Positive Luxury CEO:

http://www.psfk.com/2012/08/how-consumer-power-will-determine-brand-success-psfk-london.html

Positive Luxury: https://www.positiveluxury.com/

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Moms across the world would like to make family time more meaningful, can brands help?

Insightful article with interesting research completed by Moms Human Experience Center and Yahoo indicates brands can help.

Article: http://www.mediapost.com/publications/article/179170/moms-new-need-from-marketers.html#reply

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