• Gelcomm wins Design Award for Thermal-Aid Package Refresh from American Packaging Design Awards

    * * * * * 1 votes
     
    Branding, Creative, Lifestyle, MISC, Marketing, Social Networking, Trends, Uncategorized 31.01.2012 No Comments

    gelblog_thermaward_0112

    Los Angeles based Design firm, Gelcomm wins American Packaging Design Awards for Thermal-Aid Package Design. Gelcomm is recognized for their expertise in family and youth branding and visual trend research. Thermal-Aid is a natural therapeutic treatment pack designed to relieve pain in adults, children and pets.

    “Our job was to bring the professional features and benefits to life through refreshed branding and packaging design and of course, a little illustration.” says Alicia Lichens, Senior Creative Director for Gelcomm.

    American Packaging Awards received over 1,600 entries from across the United States, Gelcomm was chosen for its excellence in Packaging and branding.

  • Snapshot Insight: marketing to Millennials

    * * * * * 2 votes
     
    Branding, Creative, Cultural, Entertainment, Lifestyle, MISC, Marketing, Social Networking 21.12.2011 No Comments

    Unlike earlier generations, Millennials have a near-zero generation gap, and parent-child co-purchase decisions are common. Martin agrees, saying: “When you ask this generation who their heroes are, the majority say their parents.” Brands seeking to appeal to this generation in the name of rebellion will increasingly fall flat.

    Dr. Pete Markiewicz, for Brandchannel

  • Purchases of food in youth. Influence of price and income.

    * * * * * 2 votes
     
    Branding, Creative, Cultural, Lifestyle, MISC, Marketing, Social Networking 21.12.2011 No Comments

    Epstein LH, Handley EA, Dearing KK, Cho DD, Roemmich JN, Paluch RA, Raja S, Pak Y, Spring B.

    Source

    Department of Pediatrics, University of Illinois in Chicago, USA. lhenet@acu.buffalo.edu

    Abstract

    One way to increase choice of healthy over unhealthy behaviors is to increase the cost of less healthy alternatives or reduce the cost of healthier alternatives. The influence of price on purchases of healthy and unhealthy foods was evaluated in two laboratory experiments. In Experiment 1, thirty-two 10- to 12-year-old youth were given $5.00 and allowed to purchase multiple portions of a healthy food (fruit or vegetable) and a less healthy food (higher-fat snack). The price of one type of food varied from $0.50 to $2.50, while the price of the other type was held at $1.00. Increasing the price of a type of food reduced purchases of that type of food, but did not lead to substitution with the alternative type of food. In Experiment 2, twenty 10- to 14-year-old youth were given $1.00, $3.00, and $5.00 to purchase healthy and unhealthy foods. The price of each food was raised and lowered by 25% and 50%. Raising the price of healthy or unhealthy foods resulted in decreased purchases of those foods, and income available interacted with price to predict the pattern of substitution of alternative foods. These results show the potential for controlled laboratory studies of price and food purchases, and show that the substitution of healthier for unhealthy food is related to available money.

  • Sharing social media lessons: partial lists of social sites for kids

              0 votes
     
    Branding, Marketing, Social Networking 25.05.2011 No Comments

    Here is partial list of social media sites designed for youth. Gelcomm is a youth branding firm,  and we are constantly researching where kids are going to online for their social experiences as well as what they are physically playing with in the world.  Enjoy this list and please forward us other sites that we may not know about.

    Note: This list was originally created by Social Media Mom Blog….thank you!

    Must be at least 16 years of age:

    http://www.gianthello.com/ Interesting evolving space for youth and child.

    Friendster PR 4 Online community connecting friends

    Must be at least 14 years of age:

    MySpace PR 8 A Place For Friends

    Must be at least 13 years of age & in high school:
    Facebook PR 8 Social Utility that connect people with those around them

    Must be at least 13 years of age:

    Hi 5 PR 6 Who’s in?
    Xanga     PR 7 A weblog community
    IMVU     PR 6 Chat with friends in 3D
    There     PR 6 Online virtual world
    Chamber of Chat     PR 6 Harry Potter online role playing game
    Second Life     PR 8 3D Virtual World
    Runescape     PR 6 Online adventure community
    Pownce     PR 7 Create a network of friends and share files, links & events
    Jaiku     PR 6 Share your activities
    Tickle     PR 5 Social networking through personal development
    43 Things     PR 7 Microblogging site to share with community
    Bebo     PR 7 Social network for sharing and entertainment
    Gaia Online     PR 6 Virtual community with games, message boards & economy
    vSide     PR 6 Virtual music community
    Windows Live Spaces     PR 7 Community of friends for sharing and blogging

    No Age minimum but must have parents approval:
    Imbee PR 6 Social Networking designed for kids 8-12
    Active Worlds PR 6 3D virtual world chat
    Boom Bang PR 4 Chat, make friends and explore a virtual world
    Dofus PR 6 Mulit player online role playing game
    Awol PR 3 Chats, games, diary, friends, & cribs
    Sanriotown PR 6 Hello Kitty games, community, blogs and forums
    Webkinz PR 6 Virtual pet community for plush pets
    Club Penguin PR 6 Virtual world for kids
    Marapets PR 3 Virtual pet site with games and chat community
    Shining Stars PR 5 Chatting, naming stars and virtual star worlds
    Neopets PR 6 Virtual world for pets
    Endless Online PR 4 Community role playing games
    Eternal Lands PR 5 Community role playing games
    Furcadia PR 5 Community role playing game
    Graal Online PR 5 Community role playing games
    Guild Wars     PR 6 Community role playing games
    Hero Online PR 4 Community warfare games
    Millsberry PR 4 Home building community

    Tags:

  • HOP, The Movie Facebook Game

              0 votes
     
    Branding, Social Networking 31.03.2011 No Comments

    forum art

    Gelcomm and Playsocial Games are proud to announce the launch of “Chicks vs. Bunnies,” a Facebook game for the movie “Hop” the latest animated motion picture from Universal.  These two companies have combined their  expertise in youth entertainment branding to form Gello Games, a social media interactive branding company dedicated to building social media entertainment experiences in online and mobile. Playsocial is recognized for launching the first social media farming game on Facebook.  Gello Games next projects is partnering with leading entertainment brands to build the next generation of social media entertainment and product branded games for all platforms. For more information about Gello Games, Play Social and Gelcomm. Please contact: Patricio Fuentes and Tom Hansen at 818 551 6891 ext 103

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