Dear friends and colleagues,

At gelcomm, we are optimistic about the coming year and the role we will play in helping make 2013 an extraordinary year.

We’ve taken the first step towards building a successful year by revamping our website. The new gelcomm.com is the reflection of who we are, the purpose we serve, the values that define us, and a small example of work that makes us shine.

Please stop by and don’t forget to subscribe to neat: micro trends we like. This site will no longer be active after the new year, so remember to bookmark our new site.

-gelcomm

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Media Post’s Engage Mom article gives us some pointers when advertising to a social media mother.

In short,

DO:

• “…be transparent, sincere and find a common benefit for both her and your brand.” -Maria Bailey

DON’T:

• Call her “mommy”
• Don’t fabricate relationships with social media moms

Read the article below:

http://www.mediapost.com/publications/article/181970/how-not-to-engage-the-top-100-most-influential-mo.html#reply

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• Immerse yourself. Know how to create a profile, “friend” your child, and be a part of his online life. He may insist that you don’t embarrass him by posting comments his friends can see, but that’s okay. You still get a window into his world.
• Be a model. If you’re constantly on the cell or computer, your tween will want to be, too.
• Power down. Insist that meals be device-free and set a reasonable bedtime.
• Chat him up. Don’t rely solely on a “net nanny” software program to keep your kid from questionable sites. Talk about your and his social-media experiences.
• Go public. Keep the computer centrally located in the family room or kitchen.
• Be kind. Discourage meanness, gossiping, and posting anything that’s untrue or potentially harmful.
• Take action. For more info, go to cybersafebook.com.
  
  
  By American Academy of Pediatrics
  Article: http://www.parenting.com/article/social-media-safety?dom=tw&src=soc

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Mothers all across the U.S. can appreciate an app that allows them to search for a bathroom with a changing room or other special features. Heck, just finding a public restroom is enough sometimes!!

This app does not discriminate, it can be used on your iPhone or Android! As an Android user, I must say that it’s a bummer when a new application is centered around the iPhone and have to wait months for developers to launch the Android version. Bravo to P & G, well done.

For those of us who are bilingual, this application also caters to their Spanish-speaking audience as well.

Read more: http://popsop.com/55782

Image: http://www.wix.com

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Event Date: April 22nd, 2012

It’s that time again… time to ride your bicycle, lay under a willow tree, pick up trash around your community, adopt an animal, plant a tree or simply take a shorter shower. Yes, it’s Earth Day! The day to recognize and appreciate the life and beauty which surrounds us. This is a great opportunity for parents to take their kids on a mini outdoor adventure.

If you live near our Gel Studio (Los Angeles) you’re in store for some fun events.

• Descanso Gardens BBQ: http://www.descansogardens.org

• Stars Eco Station: http://www.ecostation.org/ecostation/index.htm

• Disney Chimpanzee Earth Day Movie: http://elcapitan.go.com/

• Earth Fair: http://www.earthdayweb.org/EarthFair.html

Other Related Events

• Worldfest: http://www.worldfestevents.com/

Image Source: http://apod.nasa.gov/apod/ap120130.html

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