• YMCA’s New Look

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    Branding 21.07.2010 No Comments

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    After two years in the making, YMCA has a new look.  Kate Coleman, SVP of marketing of the YMCA, stated that after extensive research, they realized people didn’t know what the they do. So the rebrand was created to better understanding the organization’s mission and history.

    Now, the “Y” will join other famous abbreviated brands such as P&G, KFC, and GM.  Research has shown that an average person remembers two or three words or symbols. We think it’s a great move and look.  What are your thoughts?

    Check out the the entire article on http://www.washingtontimes.com/news/2010/ymca

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  • Kellogg’s Celebrates Earth Day 2010

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    Branding, Creative, Lifestyle, Marketing, Trends 29.04.2010 No Comments

    How did you celebrate Earth Day?  Kellogg’s with the help of Gel Comm’s creative minds celebrated Earth Day 2010 with reusable shopping bags.  They were displayed at some of the local supermarkets and sold out the same day.  Now they are part of Kellogg’s online Earth Day promotions.  Check them out on  http://www.kelloggs.com/promotions/earthday/.picture-42

  • Food for your mind: Are you a new Tweeter?

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    Branding, Cultural, MISC, Marketing, Technology 29.01.2010 No Comments

    Note: this article was sent to us without the original source. If  you recognize who originally wrote it, can you please contact me so that we can give credit where it belongs.  Pato

    Twitter has quickly become one of the most important tools for marketers to use. It allows us the ability to quickly

    1. The Newbie. “What am I doing?” The Newbie signed up for Twitter less than three months ago and thinks it’s all about lifestreaming: “Watching my cat roll over.” These people quickly progress to a different type of use or abandon Twitter when no one pays attention to them. Motivation: curiosity about Twitter. Recommended approach: understand.
    2. The Brand. “What can I get away with?” The Brand balances the tension between using Twitter as a marketing tool and socially engaging people so as not to appear to be using Twitter as a marketing tool. Motivation: greater brand awareness. Recommended approach: observe.
    3. The Smore. “What’s in it for me?” The Smore (social media whore) sees Twitter primarily as a self-promotion tool to get something from people although a transparent Smore (“Bubbles”) is often a delightful person. The delusional ones are the pains. Motivations: making a buck off and gaining followers. Recommended approach: tolerate.
    4. The Bitch. “What can I complain about?” Despite deriving this name from female dogs, this is usually an angry man who envies people who generate content. They can be briefly amusing in a “shock jock” kind of way, but their bark is greater than their bite, and their bite is greater than their insight. Motivation: generating angry reactions. Recommended approach: block.
    5. The Maven. “What’s interesting in my niche?” The Maven is an expert in a field such as recruiting, marketing, or web design. If you’re interested in their field, following them is a rich, rewarding, and time-saving experience. Motivation: getting retweeted and recognized as an expert. Recommended approach: follow.
    6. The Mensch. “How can I help?” Mensches are few and far between. They lurk in the background until people need help and then they either know, or know how to find, the answer. They are seldom well-known or highly followed, but they save you tons of time and effort when you want to know something like the ideal dimensions of a profile background. Motivation: helping others. Recommended approach: adore.

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  • Gelcomm is “Market Smart”

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    Branding, Creative, Marketing 11.06.2009 1 Comment

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    Market Smart

    The Best in Age-and lifestyle-Specific Design

    Gelcomm  has been recognized in two  case studies (Cranium Bloom and Kellogg’s) in the recently published book, Market Smart: The Best in Age and Lifestyle Specific Design (Hardcover) co-produced/authored by Daniel Acuff, David Bonner, Jim Gilmartin and Dave Siegel.

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    More than 500 age, gender, and lifestyle specific designs from around the world. Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Sorted by consumer groups with the most purchasing power, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generations X & Y, foodies, and baby boomers by exploring all elements of marketing design from print and multimedia advertisements to catch phrases, mascots, logos, product packaging, retail environments, and promotions.

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    Most graphic design books focus on what designers are creating - logos, brochures, product packaging, etc. Market Smart has a fresh perspective by focusing instead on who they are creating for. Effective age, gender, and lifestyle specific designs from around the world are featured. Readers learn how designers use the tastes, trends, and backgrounds of consumers to market their products specifically for them.

    Market Smart is available on Amazon.com

    http://www.amazon.com/Market-Smart-Lifestyle-Specific-Design/dp/0061697141 <http://www.amazon.com/Market-Smart-Lifestyle-Specific-Design/dp/0061697141> 

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  • Mattel & Gel

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    Branding, Creative, Marketing 11.06.2009 No Comments

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    Mattel has embarked on a new initiative to expand one of its leading brands to reach a new and existing audience for 2010.  A new style guide designed by Gelcomm will be developed to inspire and align product development from Mattel’s valued licensees and partners.  Gelcomm was awarded this style guide because of its success in helping companies like Cranium, Kellogg’s and P&G build successful brand extensions through trend positioning and innovative design solutions.

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