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  • Pro-Health For Me: fresh and clean

    * * * * * 1 votes
     
    Branding, Creative, Marketing, Trends 02.10.2012 No Comments

    Congratulations to P&G Kid’s Oral Care and Publicis on the launch of the Pro-Health For Me refresh and truly bringing our creative vision to life.  The refresh continues to build upon the success of the first ever Tween oral care regimen with youth targeted claims, a new power brush and fresh new colors.

    good-houskeeping-phfmsmall2

    goodhouskeeping_phfm2-small3

    Source: Good Housekeeping Vol.255 No.4

    Page(s): Cover, 132

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    Tags: oral care, Pro-Health For Me, Procter & Gamble, tween

  • Dieline: Think Outside the Box

    * * * * * 1 votes
     
    Branding, Creative 06.09.2012 No Comments

    Join us on Oct 12 in LA for The Dieline Forum 1 Day Packaging Conference. Use code ALICIA12 by Aug 31 to save $100. http://bit.ly/qTlAc4

    08_15_12_graphic-2picture-1

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    Tags: Branding, Conference, Dieline, Los Angeles, Package Design

  • neat: typography

    * * * * * 1 votes
     
    Creative, Technology, Trends 30.08.2012 No Comments

    Typography trends are heading in every direction: past, present, and future. Some you’ve never seen before, while others are classic type reworked. The one thing they all have in common is… that they’re all way cool. From handmade objects to experimental OpenType, they’re all inspiring and unique. Check out our picks.

    neat-typography-ca

    1: www.lukelucas.com 2: andrewbannecker.typepad.com 3: kissmiklos.com

    4: ffffound.com 5: diditellulove.blogspot.com 6: styl.us


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    Tags: Font, Trends, Typography

  • Educated Consumer: Positive Luxury

    * * * * * 1 votes
     
    Branding, Creative, Cultural, Lifestyle, Marketing, Trends 29.08.2012 No Comments

    picture-4

    Overall, I love the idea of this website. The consumer visits the Positive Luxury website to access information about top brands that are leading the way in environmental products. Their mission is easy to understand; informed consumers help build a better brand.

    Until recently, the words luxury and sustainability were never really friends. The sustainability movement has influenced many brands to review their production process and develop better products for both consumers and the planet. This website helps promote the brands that are making a serious effort to develop quality products that consumers can purchase guilt free. The wonderful part about this website is that it’s open to anyone who is curious about taking a step towards sustainable products. Kudos, Diana Verde Nieto!

    Interview with Positive Luxury CEO:

    http://www.psfk.com/2012/08/how-consumer-power-will-determine-brand-success-psfk-london.html

    Positive Luxury: https://www.positiveluxury.com/

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    Tags: Beauty, Branding, Diana Verde Nieto, Eco, Environmental, health, Positive Luxury, Sustainability, Sustainable

  • neat: natural habitats

    * * * * * 1 votes
     
    Creative, Lifestyle, Technology, Trends 26.07.2012 No Comments

    You no longer have to give up your childhood fantasy of living in a tree house; the sky’s the limit!

    From Earthships to modern tree houses, there’s no question that engineers are taking their designs to another level. Fantasy can now become reality. If it’s not financially possible to own a fantasy tree house, don’t worry. You can rent one.

    Yes, it’s possible!

    neat-tree-house-r2-ca

    1: http://inhabitat.com/ 2: http://www.treehotel.se/ 3: http://www.treehotel.se/

    4: http://www.treehotel.se/ 5: www.lostateminor.com

    6: http://www.treehouse.jp/thp_eng/koba.html

    7: http://petenelson.wordpress.com/

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    Tags: Home Design, Tree House

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