How did you celebrate Earth Day?  Kellogg’s with the help of Gel Comm’s creative minds celebrated Earth Day 2010 with reusable shopping bags.  They were displayed at some of the local supermarkets and sold out the same day.  Now they are part of Kellogg’s online Earth Day promotions.  Check them out on  http://www.kelloggs.com/promotions/earthday/.

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Market Smart

The Best in Age-and lifestyle-Specific Design

Gelcomm  has been recognized in two  case studies (Cranium Bloom and Kellogg’s) in the recently published book, Market Smart: The Best in Age and Lifestyle Specific Design (Hardcover) co-produced/authored by Daniel Acuff, David Bonner, Jim Gilmartin and Dave Siegel.

More than 500 age, gender, and lifestyle specific designs from around the world. Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Sorted by consumer groups with the most purchasing power, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generations X & Y, foodies, and baby boomers by exploring all elements of marketing design from print and multimedia advertisements to catch phrases, mascots, logos, product packaging, retail environments, and promotions.

Most graphic design books focus on what designers are creating - logos, brochures, product packaging, etc. Market Smart has a fresh perspective by focusing instead on who they are creating for. Effective age, gender, and lifestyle specific designs from around the world are featured. Readers learn how designers use the tastes, trends, and backgrounds of consumers to market their products specifically for them.

Market Smart is available on Amazon.com

http://www.amazon.com/Market-Smart-Lifestyle-Specific-Design/dp/0061697141 <http://www.amazon.com/Market-Smart-Lifestyle-Specific-Design/dp/0061697141> 

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Mattel has embarked on a new initiative to expand one of its leading brands to reach a new and existing audience for 2010.  A new style guide designed by Gelcomm will be developed to inspire and align product development from Mattel’s valued licensees and partners.  Gelcomm was awarded this style guide because of its success in helping companies like Cranium, Kellogg’s and P&G build successful brand extensions through trend positioning and innovative design solutions.

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Designers live for influence in every aspect of their life including their pillows and more. At least I do. 
We found this inspiration that we bet will quickly make you want to rethink your home and office decor:)

Each Ctrl-Alt-Del pillow is handmade using Eco felt, a material consisting of 100% 
recycled plastic bottles! The letters are hand-cut and then appliqued to the pillow covers. 

John Pour Home rugs come in shapes like a skull, dragon or flowers, or in words such as,“Make Yourself at Home,” “MiCasa SuCasa” and “Das Rug.”

You can cuddle up with a pillow of Steve Jobs on the sofa or in bed if you like.

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Naoto Fukasawa is a very well known designer in the industrial design community. I first discovered his work in a popular Japanese magazine “Mono”. I loved his cell phone designs, displayed below:

Now he has ventured  into the design of juice boxes. 

You can almost feel the textures on them. Especially the Kiwi juice box.

I can’t imagine the manufacturing process or the cost. But I would buy one just to have one. Not sure how it will taste but this juice is not to be tasted but be seen and felt. The designer has obviously decided to have us all of our senses except hearing. Maybe that’s where the straw comes into play.

The banana box is the only one that has made it to the market but still can’t wait for the kiwi version. I can almost smell it. Genius!

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