Dear friends and colleagues,

At gelcomm, we are optimistic about the coming year and the role we will play in helping make 2013 an extraordinary year.

We’ve taken the first step towards building a successful year by revamping our website. The new gelcomm.com is the reflection of who we are, the purpose we serve, the values that define us, and a small example of work that makes us shine.

Please stop by and don’t forget to subscribe to neat: micro trends we like. This site will no longer be active after the new year, so remember to bookmark our new site.

-gelcomm

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Congratulations to P&G Kid’s Oral Care and Publicis on the launch of the Pro-Health For Me refresh and truly bringing our creative vision to life.  The refresh continues to build upon the success of the first ever Tween oral care regimen with youth targeted claims, a new power brush and fresh new colors.

Source: Good Housekeeping Vol.255 No.4

Page(s): Cover, 132

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Who knew our ancestors were so trendy! If you were raised by grandma, then you know a trick or two when it comes to alternative medicine. Medicinal plants have been used for thousands of years; they’re not a thing of the past, but rather a future lifestyle trend.

Suggestions:

Headache, use mint leaves on your temples.

Sunburned, smear some aloe on that!

High sugar levels, drink Orchid Tree tea.

1. Aloe Vera ibiza-style.com

2. Cornsilk www.simplyfabulicious.com

3. *Artemisia absinthium/Wormwood organicheirloomplants.com

4. Cactus joyaxtraverse.com

5. Spearmint www.clairissacooper.com

6. Chamomile www.torange.us

7. Orchid Tree/Pata de Vaca anoldsoulbyelihart.blogspot.com

*caution

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Typography trends are heading in every direction: past, present, and future. Some you’ve never seen before, while others are classic type reworked. The one thing they all have in common is… that they’re all way cool. From handmade objects to experimental OpenType, they’re all inspiring and unique. Check out our picks.

1: www.lukelucas.com 2: andrewbannecker.typepad.com 3: kissmiklos.com

4: ffffound.com 5: diditellulove.blogspot.com 6: styl.us

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Overall, I love the idea of this website. The consumer visits the Positive Luxury website to access information about top brands that are leading the way in environmental products. Their mission is easy to understand; informed consumers help build a better brand.

Until recently, the words luxury and sustainability were never really friends. The sustainability movement has influenced many brands to review their production process and develop better products for both consumers and the planet. This website helps promote the brands that are making a serious effort to develop quality products that consumers can purchase guilt free. The wonderful part about this website is that it’s open to anyone who is curious about taking a step towards sustainable products. Kudos, Diana Verde Nieto!

Interview with Positive Luxury CEO:

http://www.psfk.com/2012/08/how-consumer-power-will-determine-brand-success-psfk-london.html

Positive Luxury: https://www.positiveluxury.com/

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