Attention baby fashionistas, Pampers and Huggies have made disposable diapers fashionable! For a limited time only, Huggies Little Movers® has launched new denim looking diapers and no. one competitor Pampers® follows it with a more fashionable line offering designer diapers inspired b y Cynthia Rowley with 11 styles. With baby products topping a $7 billion industry in the U.S. alone, could these cool looking diapers become a permanent hit? If so, designers will be busy.
Tags: Baby, Diapers, Gel, Pamers, Procter & Gamble
This story was written by Aaron Baar, Friday, October 2, 2009.
Understanding moms needs and providing them the necessary tools and products to help them raise our children, is part of our primary mission at Gelcomm. Please enjoy this story about mom’s mobile needs that we have archived for our personal research.
Enjoy: Pato
Marketers who wish to reach working moms should think about catching them on the run.
According to Scarborough Research, women who are employed full-time and have one or more children spend 21% more on their cellular bills than the average user ($94 for working moms, $78 for all cell phone users). What’s more, they are 43% more likely to download content to their phones.
“It’s no surprise that anybody who’s working these days is technology-enabled,” Howard Goldberg, senior vice president of advertising agency services for Scarborough, tells Marketing Daily. “It’s more important to the working mom because she has to stay connected not only to her work environment, but for her family, too.”
Working moms are also more likely to use their phones for things other than talking. Working moms are 43% more likely to download content to their phones than the average consumer, and their most common Internet practices are downloading coupons, finding local events and paying bills, Goldberg says.
“The cell phone device is used for more than just talking — she uses it extensively, whether it’s downloading coupons, looking up movies online or taking pictures,” he says. “It’s so integrated into her life, she’s a prime target for reaching via mobile marketing because she’s using it for more than just having a conversation.”
Also, because of an increased amount of time spent in the car going to and from work and to and from children’s events, working moms are much more likely to be heavy users of out-of-home media.
According to Scarborough, working moms represent 9% of the U.S. population (about 22 million), have more disposable income than families where the mother doesn’t work, and are more likely to be well-educated and married. Working moms are also more likely to have technology items in the home — from DVRs to MP3 Players to satellite radio — and they are more likely to be looking to upgrade those items than the average consumer, Goldberg says.
All of those statistics point to a picture of working moms as much more tech-savvy than they have been given credit for, Goldberg says. “Not only is she tech-savvy about her phone, but she’s tech-savvy with MP3 players, video game systems and satellite radios for the home,” he says. “She’s taking on the responsibilities for that as well.”
In 1986, famed fashion illustrator Antonio Lopez died. Almost overnight
fashion illustration disappeared from the covers and editorial of fashion
and lifestyle magazines worldwide. It was the silencing of an art that’s
impact was felt on product and industrial design, movies and architecture.
An era had come to end until recently.
At Gelcomm, we are experiencing a resurgence in the demand for illustration
especially fashion. Why is this happening? Fashion illustration is magical;
it is art that suspends our imagination in the form of the body draped in
fabric or whatever the artist wishes to use. It drives lifestyle, sex, power
and energy, all encapsulated in the form of a figure or the simplicity of a
hand.
As part of our efforts to share and discuss trends, topics, creatives, and innovations, we have created Gel Blog.
We call it Gello!
This is the forum where we “Gel” with everyone. There are so many things happening in our industry across the board. What are some of the key things that are out there and what are not? Come back everyday for hot and hidden topics and trends. We look forward to sharing lots of gello.
Thank you,
Patricio Fuentes
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